SEO and SEM are similar but operate differently. Here’s what you should know about the right mix of SEO and SEM for your business.
SEO, SEM, or Both?
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Custom Websites
What Are Long-Tail Keywords?
Long-tail keywords are often used by searchers who want to buy. Learn how to identify and use them in your content.
Freelancer vs. Web Design Agency
Should you hire a freelance web designer or a web design agency? Here are the pros and cons of each to help you make the best decision.
Content Optimization: Balancing Old Content with New
Should content optimization be about updating existing content or creating new content? Here’s why balancing the two is ideal.
Off-Page SEO Checklist: What to Do and Why
How is off-page SEO evolving? Here are off-page SEO techniques and examples to help you keep up.
Your Services Page: 5 Techniques to Make It Convert Better
Your website services page could be working harder for you. Here are 5 tips for helping services pages convert better.
Breadcrumb Navigation for Better UX and SEO
Breadcrumbs are a secondary type of website navigation. You have probably used breadcrumb navigation on some of your favorite websites.
Web Pages and Performance: How Many Pages Are Enough?
The number of web pages on a site influences how well it performs in search engine rankings. This affects website traffic by potential customers.
7 Ways to Use Your Website as a Sales Tool
Your website can perform as a sales tool around the clock.
Here are seven ways you could be using your website as a stronger sales tool.
5 Ways User Experience (UX) Impacts Your Bottom Line
User experience is determined by how intuitive your website is for your users. A website that is easy to use and understand has good UX. How your website looks and functions can directly impact how engaged your customers are and how likely they are to do business with you.
Investing in your website’s UX can yield returns in the form of improved search rankings and credibility, as well as increased customer engagement, conversions, and retention.
White Hat SEO Practices and Long-Term Business Success
Your SEO strategy can make or break your rise to the top of the SERP. But don’t attempt to game the system.
How to Write a Case Study to Amplify Your Website
Case studies for websites are problem-solution narratives. With your product or service as the star of the show, you can convince new visitors to become customers.
User Experience: Why Does it Matter for Your Business?
Outstanding user experience (UX) turns a good website into an exemplary website. It brings new users to your site and makes existing users stay.
How to Write a Service Page That Converts
When describing your products or services on a dedicated page, you should engage your audience, answer their questions, and provide clear next steps for them to take. You can use our 4-step service page outline to help you write a service page that converts.
5 Best Website Builders for Small Businesses
Many small businesses elect to use website builder software to create their business website. Numerous options exist, so how can you choose the best website builder for your business? Here are 5 of the most popular website builders, along with their most important features and potential drawbacks to be aware of.
How to Find and Use Website Images
The quality of your website images can make or break the first impression you make on potential customers. Poorly sized images, random images that don’t match text, or overly cliche stock photos can make your business look unprofessional. Additionally, using certain images without licensing could pose legal challenges for your website.
Homepage vs. Landing Page
Getting your homepage and landing pages right benefits your business in important ways. It raises your business’ profile, improves your reputation, and brings you more customers. The thought you put into developing your homepage and landing pages pays off quickly.
It’s essential to know the difference between homepages and landing pages. Then you can determine which one you need to use, and where.
Website Analytics: Essential for Your Business
Making your website visible to your prospective customers means learning which parts of your website work well. It also requires learning which pages could work harder. Knowing how to use website analytics helps more people learn about your business so they can become your customers.
Website analytics gathers detailed information about your website and helps you ensure that your website works as hard as possible for you.
Does Your Website Need a FAQ Page?
A Frequently Asked Questions (FAQ) page helps your website visitors quickly find answers to all of their questions in one place. Many businesses add this type of page as an afterthought. However, a well-structured and informative FAQ page can benefit your business.
If someone is reading your FAQs, they are most likely considering doing business with you. Your FAQ page can establish trust, overcome their objections, and provide the next steps for them to take action.
7 Common Mistakes in Website Design
You may think you’ll know bad design when you see it, but this is not the case. Bad design does not equal ugly design. Your website may look nice and still have design flaws that are detrimental to your business.
Be sure that your design makes a positive impression on your customers. Here are 7 common website design mistakes and how to avoid them.