Helping Independent Insurance Agencies Achieve Their BEST Online!

The best is always changing, but the BEST choice in insurance marketing stays the same.
Website & Logo Design

Look Your Best

When customers search for insurance online, your website will form their first impression of your agency. Make it a good impression by looking your best. A modern and professional website is essential for any independent insurance agency that wants to thrive online. Our digital agency creates visually appealing and easy-to-navigate websites to help you put your best foot forward. The website team also understands that branding is what brings an agency’s core values to life. In the course of creating your new website, we are happy to share our insight on branding strategy, including logo design, so you are equipped to make informed decisions as you continue to develop your brand.

In addition to attractive, modern website designs, we also provide professionally written content focused on commercial, personal, and benefits coverages. With strong calls to action strategically placed throughout the site, we ensure that visitors are engaged and take the desired action. Our team understands the importance of accessibility and provides ADA-compliant websites that are also mobile-friendly using responsive design.

Search Engine Optimization (SEO)

Get Found Online

Want to attract new customers and stand out from competitors? A high search engine ranking is the key to getting found online. But like many things in business, achieving it is easier said than done. If you don’t know where to start, that’s okay. We do.

The content on your website must be top-notch, user friendly, and optimized for search engines. What makes content optimized for a search engine like Google? Relevant keywords, meta descriptions, and title tags form the foundations of your website’s SEO strategy. When you add in valuable and informative content like blogs, articles, and video, it helps drive more traffic to your site and keep visitors engaged once they get there.

Honestly, it takes a lot of highly detailed research to create the best SEO strategy to help an independent insurance agency website rank high in search results. It’s something you most likely don’t have time to do for your own agency, but at Best Websites it’s what we dedicate our time to. You can trust us to help your insurance agency increase its online presence and get ahead of the competition.

Top Five Contributors to Search Rankings


Optimized Content


Regular Reviews


Links to Your Website

4 Directory Listings


Searcher’s Proximity to Agency

Social Media

Build Trust & Be Seen

Have you ever asked yourself, “Does my insurance agency really need social media?” We’re here to tell you that yes, it does, and here’s why. Platforms like Facebook are not just for selling your couch or keeping up with old friends. In today’s digital world, social media has emerged as a vital tool for businesses to connect and engage with their customers. This holds true for independent insurance agencies as well. With the right social media marketing strategy, insurance agencies can leverage the power of social media to build their brand, strengthen their relationships with clients, and attract new customers. Establishing a solid organic social media presence is the first step toward harnessing this power – this means regularly posting engaging and relevant content to your company’s page. Where organic posting builds trust with your current following, social media marketing (aka ads) gets you seen and drives conversion rates by targeting a specific audience. Targeted, compelling social media ads can assist insurance agencies with bringing in new clients and increasing revenue.

Real Client Results

Client: Lester, Greene, McCord, and Thoma Insurance
Objective: Capture new insurance clients through brand awareness and ad recall.
Platform: Facebook


People Saw
the ads


Total Views
of Ads


Recall Ads
within 2 Days


Ad Views
Per Person

Email Marketing

Retain and Promote

We all get those emails from businesses — the ones with a subject line that grabs our attention and makes us open them immediately. That’s email marketing, and it can serve many uses for independent insurance agencies.

Email marketing can be a valuable tool for retaining clients and promoting new services and products. It keeps your agency top of mind at policy renewal time when there’s a chance your clients are shopping around for their policy needs. Regularly communicating with your clients through email lets you inform them of any updates or changes within the industry and your agency. Email marketing also allows you the opportunity to showcase new services or insurance products your clients may be interested in.

With a low cost and high return on investment, email marketing is a must-have strategy for any independent insurance agent looking to build solid and loyal client relationships. Don’t underestimate the power of a well-crafted email campaign — it could be the key to growing your agency while retaining the clients you already have.

Search Engine Marketing

Sell Now

Want the phone to ring today? Search engine marketing can do that for you. With more and more consumers turning to the internet to research purchasing decisions, having a strong search engine presence can make all the difference. By strategically targeting keywords related to auto, home, and commercial insurance, search engine marketing can help drive traffic to your agency’s website and ultimately generate more leads and sales. With its ability to reach a targeted audience and provide measurable results, it’s clear that search engine marketing is a crucial investment for any insurance agency looking to compete and grow in today’s digital landscape.

Customer Reviews

Build Rapport

How much are five stars really worth? When shopping for insurance, potential customers rely heavily on reviews to make informed decisions. In fact, studies have shown that reviews are one of the top factors in determining whether or not a customer will choose a particular insurance agency. This is why it is essential for insurance agencies to have a strong presence of positive reviews online. Our proven program is designed to help agencies grow their reviews and stand out from the competition. With more positive reviews, potential customers will have greater trust and confidence in your agency, leading to increased business and success.

Access Research-Backed Website Content

We have written 64,000+ words of researched and SEO-optimized insurance website content to bring you more clients. This includes up to 70+ web pages covering a wide range of your agency’s products and services. Everything about your Best Website is built with your client in mind.


  • About Us
  • Get a Quote
  • File a Claim
  • Make a Payment
  • Why Use an Independent Agent

Commercial Insurance

Employee Protections
  • Directors and Officers Insurance
  • Employee 401k Retirement Plans
  • Employee Benefits Kidnapping and Ransom Insurance
  • Workers’ Compensation
General Business Needs
  • Commercial Auto Insurance
  • Aviation Insurance
  • Insurance Bonds
  • Builder’s Risk Insurance
  • Business Owners Policy (BOP)
  • Crime Insurance
  • Cyber Liability Insurance
  • Earthquake Insurance
  • Employment Practices Liability Insurance
  • Commercial General Liability Insurance
  • Inland Marine, Equipment, and Equipment Breakdown Insurance
  • Pollution Insurance
  • Professional Errors and Omissions (Professional Liability Insurance)
  • Commercial Property Insurance
  • Commercial Umbrella Insurance
Industry Specific Insurance Needs
  • Auto Dealer & Garage Insurance
  • Church Insurance
  • Insurance for Contractors
  • Commercial Farm Insurance
  • Hotel & Motel Insurance
  • Jewelers’ Block Insurance
  • Liquor Liability Insurance
  • Insurance for Manufacturers
  • Insurance for Nonprofits
  • Insurance for Offices
  • Insurance for Restaurants
  • Insurance for Retail Businesses
  • Insurance for Self-Storage Businesses
  • Commercial Truck Insurance
Personal Insurance
  • Auto Insurance
  • Boat, RV, and Motorcycle Insurance
  • Condo Insurance
  • Hobby Farm Insurance
  • Fire Insurance
  • Flood Insurance
  • Homeowners Insurance
  • Mobile Home Insurance
  • Renters Insurance
  • Personal Umbrella Insurance
Health Care Insurance
  • Dental Insurance
  • Disability Insurance
  • Health Insurance
  • Long-Term Care Insurance
  • Vision Insurance
  • Medicare Insurance
Life Insurance
  • Term Life
  • Whole Life
  • Universal Life
  • Final Expense Insurance
  • Mortgage Protection Insurance
  • Annuities
  • Living Benefits
  • Life Insurance FAQs

Website & Marketing Plans

Helping you achieve the best web presence for your agency!

Look Your Best

Get Found Online

Build Trust & Be Seen

Build Rapport

Sell Now

Retain & Promote

Website & Content

Local Search – SEO

Social Media

Customer Reviews

Search Ads

Email Marketing

Select Agencies We Have Helped

Our Clients Are the Best

“They completely redid the website. They added a ton of content and really gave us a clear direction.

– Lester, Greene, McCord & Thoma Insurance

Why Choose Best Websites

At Best Websites, we (of course) think we’re the best. Otherwise, we would have named ourselves Very Good Websites and called it a day. But here’s the thing…it’s more than just a name.
So what makes us the best? It’s simple. You do. 

The team at Best Websites knows insurance. Like your customers, we have it. We’ve made claims, called our agent with questions, left reviews, and so on. Unlike your customers, we’ve also crafted thousands of words of insurance content and designed hundreds of agency ad campaigns. We’ve become besties with hundreds of agencies. Everything we know about insurance marketing, we’ve learned through working with independent agencies like yours. We see what you do for your communities, and we care about it, too.

That’s why you are what makes us who we are. We do the Websites. You are the Best.
Together, we make Best Websites. Because we wouldn’t be the best without you.

Frequently Asked Questions

Will my website help my agency rank in search?

Yes, our content writers spend hours researching SEO keywords for insurance agency websites. Then, we use those keywords throughout your site to communicate to search engines about your agency. We focus on long-tail keywords and your location to help your agency be more visible in search.

Will my site work well on mobile devices?

Yes, our design process ensures all websites are built to be fully responsive. Each Best Website is built to work on desktops, tablets, and mobile devices.

Will you sell the same content to a competitor in my market?

No, we will only work with you in your market as long as you are a subscriber. We define a market as a 15-mile radius.

How will I know if people are visiting my website?

We apply software to your website to give you real-time analytics. The analytics will show you how visitors use your site.

Do I own the content on my website?

You retain ownership of any content you provide us and we retain ownership of all content we create. Our writers can create custom content for you at a custom price.

Can I make a change to my website?

Your website subscription includes maintenance requests to keep everything up-to-date. You can count on our professional designers to make routine changes at no charge. Or, you can request more complex changes (like new pages) for a small fee.

If you want, you can make changes to your website without having to know any code. We use a platform that allows you to easily make changes to your site on your own.

Can I use a domain name I already have?

Yes, we can use your existing domain to build your website.

Can I link to my social media pages on my website?

Absolutely! We made it extremely easy for you to promote your Facebook, Instagram, and other social media profiles with your website visitors.


Terms of Service

Best Websites ©2023.

All Rights Reserved

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