Helping Independent Insurance Agencies Achieve Their BEST Online!
What Can We Help You Do?
Look Your Best
When customers search for insurance online, your website will form their first impression of your agency. Make it a good impression by looking your best. A modern and professional website is essential for any independent insurance agency that wants to thrive online. Our digital agency creates visually appealing and easy-to-navigate websites to help you put your best foot forward. The website team also understands that branding is what brings an agency’s core values to life. In the course of creating your new website, we are happy to share our insight on branding strategy, including logo design, so you are equipped to make informed decisions as you continue to develop your brand.
In addition to attractive, modern website designs, we also provide professionally written content focused on commercial, personal, and benefits coverages. With strong calls to action strategically placed throughout the site, we ensure that visitors are engaged and take the desired action. Our team understands the importance of accessibility and provides ADA-compliant websites that are also mobile-friendly using responsive design.
Get Found Online
Want to attract new customers and stand out from competitors? A high search engine ranking is the key to getting found online. But like many things in business, achieving it is easier said than done. If you don’t know where to start, that’s okay. We do.
The content on your website must be top-notch, user friendly, and optimized for search engines. What makes content optimized for a search engine like Google? Relevant keywords, meta descriptions, and title tags form the foundations of your website’s SEO strategy. When you add in valuable and informative content like blogs, articles, and video, it helps drive more traffic to your site and keep visitors engaged once they get there.
Honestly, it takes a lot of highly detailed research to create the best SEO strategy to help an independent insurance agency website rank high in search results. It’s something you most likely don’t have time to do for your own agency, but at Best Websites it’s what we dedicate our time to. You can trust us to help your insurance agency increase its online presence and get ahead of the competition.
Top Five Contributors to Search Rankings
1
Optimized Content
2
Regular Reviews
3
Links to Your Website
4 Directory Listings
5
Searcher’s Proximity to Agency
Build Trust & Be Seen
Have you ever asked yourself, “Does my insurance agency really need social media?” We’re here to tell you that yes, it does, and here’s why. Platforms like Facebook are not just for selling your couch or keeping up with old friends. In today’s digital world, social media has emerged as a vital tool for businesses to connect and engage with their customers. This holds true for independent insurance agencies as well. With the right social media marketing strategy, insurance agencies can leverage the power of social media to build their brand, strengthen their relationships with clients, and attract new customers. Establishing a solid organic social media presence is the first step toward harnessing this power – this means regularly posting engaging and relevant content to your company’s page. Where organic posting builds trust with your current following, social media marketing (aka ads) gets you seen and drives conversion rates by targeting a specific audience. Targeted, compelling social media ads can assist insurance agencies with bringing in new clients and increasing revenue.
Real Client Results
Objective: Capture new insurance clients through brand awareness and ad recall.
Platform: Facebook
30,264
People Saw
the ads
146,650
Total Views
of Ads
2,740
Recall Ads
within 2 Days
4.85
Ad Views
Per Person
Email Marketing
Retain and Promote
We all get those emails from businesses — the ones with a subject line that grabs our attention and makes us open them immediately. That’s email marketing, and it can serve many uses for independent insurance agencies.
Email marketing can be a valuable tool for retaining clients and promoting new services and products. It keeps your agency top of mind at policy renewal time when there’s a chance your clients are shopping around for their policy needs. Regularly communicating with your clients through email lets you inform them of any updates or changes within the industry and your agency. Email marketing also allows you the opportunity to showcase new services or insurance products your clients may be interested in.
With a low cost and high return on investment, email marketing is a must-have strategy for any independent insurance agent looking to build solid and loyal client relationships. Don’t underestimate the power of a well-crafted email campaign — it could be the key to growing your agency while retaining the clients you already have.
Search Engine Marketing
Sell Now
Want the phone to ring today? Search engine marketing can do that for you. With more and more consumers turning to the internet to research purchasing decisions, having a strong search engine presence can make all the difference. By strategically targeting keywords related to auto, home, and commercial insurance, search engine marketing can help drive traffic to your agency’s website and ultimately generate more leads and sales. With its ability to reach a targeted audience and provide measurable results, it’s clear that search engine marketing is a crucial investment for any insurance agency looking to compete and grow in today’s digital landscape.
Customer Reviews
Build Rapport
How much are five stars really worth? When shopping for insurance, potential customers rely heavily on reviews to make informed decisions. In fact, studies have shown that reviews are one of the top factors in determining whether or not a customer will choose a particular insurance agency. This is why it is essential for insurance agencies to have a strong presence of positive reviews online. Our proven program is designed to help agencies grow their reviews and stand out from the competition. With more positive reviews, potential customers will have greater trust and confidence in your agency, leading to increased business and success.
Marketing Reimbursement
A Trusted Vendor
The Trusted Choice Marketing Reimbursement Program (MRP) is a program that helps agencies offset the cost of various marketing activities that support marketing and growing your agency.
What does this mean for your agency? Trusted Choice members may* be eligible to receive money back** when they work with us! BEST, an Exchange Media Group brand, is a preferred partner with Trusted Choice. This means you have the option to redeem your MRP Dollars with us in exchange for marketing services like website design, content creation, SEO, social media, digital display ads, and even your annual website hosting!
*if they haven’t already spent the money with another vendor.
**Up to $500 back on funds spent with any one vendor. Total of $1,000 back per year.
Access Research-Backed Website Content
We have written 64,000+ words of researched and SEO-optimized insurance website content to bring you more clients. This includes up to 70+ web pages covering a wide range of your agency’s products and services. Everything about your Best Website is built with your client in mind.
Home
Resources
- About Us
- Get a Quote
- File a Claim
- Make a Payment
- Why Use an Independent Agent
Commercial Insurance
Employee Protections
- Directors and Officers Insurance
- Employee 401k Retirement Plans
- Employee Benefits Kidnapping and Ransom Insurance
- Workers’ Compensation
General Business Needs
- Commercial Auto Insurance
- Aviation Insurance
- Insurance Bonds
- Builder’s Risk Insurance
- Business Owners Policy (BOP)
- Crime Insurance
- Cyber Liability Insurance
- Earthquake Insurance
- Employment Practices Liability Insurance
- Commercial General Liability Insurance
- Inland Marine, Equipment, and Equipment Breakdown Insurance
- Pollution Insurance
- Professional Errors and Omissions (Professional Liability Insurance)
- Commercial Property Insurance
- Commercial Umbrella Insurance
Industry Specific Insurance Needs
- Auto Dealer & Garage Insurance
- Church Insurance
- Insurance for Contractors
- Commercial Farm Insurance
- Hotel & Motel Insurance
- Jewelers’ Block Insurance
- Liquor Liability Insurance
- Insurance for Manufacturers
- Insurance for Nonprofits
- Insurance for Offices
- Insurance for Restaurants
- Insurance for Retail Businesses
- Insurance for Self-Storage Businesses
- Commercial Truck Insurance
Personal Insurance
- Auto Insurance
- Boat, RV, and Motorcycle Insurance
- Condo Insurance
- Hobby Farm Insurance
- Fire Insurance
- Flood Insurance
- Homeowners Insurance
- Mobile Home Insurance
- Renters Insurance
- Personal Umbrella Insurance
Health Care Insurance
- Dental Insurance
- Disability Insurance
- Health Insurance
- Long-Term Care Insurance
- Vision Insurance
- Medicare Insurance
Life Insurance
- Term Life
- Whole Life
- Universal Life
- Final Expense Insurance
- Mortgage Protection Insurance
- Annuities
- Living Benefits
- Life Insurance FAQs
Website & Marketing Plans
Helping you achieve the best web presence for your agency! All plans include a website that is tailored to fit your agency.
Get Started Plan
- ADA Compliance
- Domain Name Registration & Renewals
- Website Hosting
- SSL Encryption
- Website Security
- Website Content Editor
- Comparative Rater Integration
- Policy Service Center
- Insurance Content
- Quote Forms
- Stock Photos
- Social Media Link Integrations
- Website Management & Updates
- Backend Access for Simple Changes
- SEO Optimized Page Text & Meta Descriptions
- Location Optimization
- XML Sitemap Submission
- Google Analytics Setup
- Google Business Profile
- Google Search Console Setup
- Bing Webmaster Tools Setup
- Mobile Responsiveness
- Apple Maps Submission
- Google Maps Submission
Get Found Plan
Build Trust Plan
- Everything from Get Started Plan, PLUS
- Review Monitor
- Local Search SEO
- SEO Management & Updates
- Local Directory Listing Creation (60+ Listings)
- Monthly Ranking Report
- Additional Locations Managed at Extra Cost
- Everything from Get Started Plan, PLUS
- Review Monitor
- 4 Supplemental Social Media Posts
- (OR 4 Additional Supplemental Posts)
- 1 Boosted Post per Month
- (OR a Like Campaign - with set Ad spend)
Best Marketing Plan Includes Everything From All of the Plans Above, PLUS
- Brand Awareness - Display Network
- Local Recall Ads
- Reviews Builder
- Ad Spend to Meta & Google
Available Web Add-ons
- Live Reviews
- Live Chat Integration
- Widget Popup
- SMS & Email for Reviews*
Add-ons can be applied to any plan at an additional fee. *Included in the Best Marketing Plan
Get Started Plan
Domain Name Registration & Renewals
Website Hosting
SSL Encryption
Website Security
Website Content Editor
Comparative Rater Integration
Policy Service Center
Insurance Content
Quote Forms
Stock Photos
Social Media Link Integrations
Website Management & Updates
Backend Access for Simple Changes
SEO Optimized Page Text & Meta Descriptions
Location Optimization
XML Sitemap Submission
Google Analytics Setup
Google Business Profile
Google Search Console Setup
Bing Webmaster Tools Setup
Mobile Responsiveness
Apple Maps Submission
Google Maps Submission
Get Found Plan
Everything from
Get Started Plan, PLUS
Review Monitor
Local Search SEO
SEO Management & Updates
Local Directory Listing Creation
(60+ Listings)
Monthly Ranking Report
Additional Locations Managed
at Extra Cost
Build Trust Plan
Everything from
Get Started Plan, PLUS
Review Monitor
4 Supplemental Social Media Posts
4 Custom Social Media Posts
(OR 4 Additional Supplemental Posts)
1 Boosted Post per Month
(OR a Like Campaign – Ad spend $125)
Best Marketing Plan
Includes All Get Started, Build Trust, AND Get Found Plan Features In Addition to the following Premium Services:
Brand Awareness – Display Network
Local Recall Ads
Reviews Builder
Ad Spend to Meta & Google
Plan Add-Ons
Add-ons can be applied to any plan at an additional fee.
Live Reviews
Live Chat Integration
Widget Popup
SMS & Email for Reviews*
*Included in the Best Marketing Plan
Select Agencies We Have Helped
Our Clients Are the Best
“They completely redid the website. They added a ton of content and really gave us a clear direction.”
– Lester, Greene, McCord & Thoma Insurance
Why Choose Best Websites
At Best Websites, we (of course) think we’re the best. Otherwise, we would have named ourselves Very Good Websites and called it a day. But here’s the thing…it’s more than just a name.
So what makes us the best? It’s simple. You do.
The team at Best Websites knows insurance. Like your customers, we have it. We’ve made claims, called our agent with questions, left reviews, and so on. Unlike your customers, we’ve also crafted thousands of words of insurance content and designed hundreds of agency ad campaigns. We’ve become besties with hundreds of agencies. Everything we know about insurance marketing, we’ve learned through working with independent agencies like yours. We see what you do for your communities, and we care about it, too.
That’s why you are what makes us who we are. We do the Websites. You are the Best.
Together, we make Best Websites. Because we wouldn’t be the best without you.
Frequently Asked Questions
Will my website help my agency rank in search?
Yes, our content writers spend hours researching SEO keywords for insurance agency websites. Then, we use those keywords throughout your site to communicate to search engines about your agency. We focus on long-tail keywords and your location to help your agency be more visible in search.
Will my site work well on mobile devices?
Yes, our design process ensures all websites are built to be fully responsive. Each Best Website is built to work on desktops, tablets, and mobile devices.
Will you sell the same content to a competitor in my market?
No, we will only work with you in your market as long as you are a subscriber. We define a market as a 15-mile radius.
How will I know if people are visiting my website?
We apply software to your website to give you real-time analytics. The analytics will show you how visitors use your site.
Do I own the content on my website?
You retain ownership of any content you provide us and we retain ownership of all content we create. Our writers can create custom content for you at a custom price.
Can I make a change to my website?
Your website subscription includes maintenance requests to keep everything up-to-date. You can count on our professional designers to make routine changes at no charge. Or, you can request more complex changes (like new pages) for a small fee.
If you want, you can make changes to your website without having to know any code. We use a platform that allows you to easily make changes to your site on your own.
Can I use a domain name I already have?
Yes, we can use your existing domain to build your website.
Can I link to my social media pages on my website?
Absolutely! We made it extremely easy for you to promote your Facebook, Instagram, and other social media profiles with your website visitors.
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