Many small businesses elect to use website builder software to create their business website. Numerous options exist, so how can you choose the best website builder for your business? Here are 5 of the most popular website builders, along with their most important features and potential drawbacks to be aware of.
The quality of your website images can make or break the first impression you make on potential customers. Poorly sized images, random images that don’t match text, or overly cliche stock photos can make your business look unprofessional. Additionally, using certain images without licensing could pose legal challenges for your website.
Getting your homepage and landing pages right benefits your business in important ways. It raises your business’ profile, improves your reputation, and brings you more customers. The thought you put into developing your homepage and landing pages pays off quickly.
It’s essential to know the difference between homepages and landing pages. Then you can determine which one you need to use, and where.
Making your website visible to your prospective customers means learning which parts of your website work well. It also requires learning which pages could work harder. Knowing how to use website analytics helps more people learn about your business so they can become your customers.
Website analytics gathers detailed information about your website and helps you ensure that your website works as hard as possible for you.
A Frequently Asked Questions (FAQ) page helps your website visitors quickly find answers to all of their questions in one place. Many businesses add this type of page as an afterthought. However, a well-structured and informative FAQ page can benefit your business.
If someone is reading your FAQs, they are most likely considering doing business with you. Your FAQ page can establish trust, overcome their objections, and provide the next steps for them to take action.
You may think you’ll know bad design when you see it, but this is not the case. Bad design does not equal ugly design. Your website may look nice and still have design flaws that are detrimental to your business.
Be sure that your design makes a positive impression on your customers. Here are 7 common website design mistakes and how to avoid them.
When you consider a purchase, you probably look for certain signals that you are making the right choice. You might read a product comparison article, check out reviews, or watch a Youtube video. These are all examples of social proof. When used correctly on your website, social proof can help you convert more visitors into customers.
It’s estimated that Google processes more than 5 billion searches in a day. To reach your potential customers online, you need not just a website, but an optimized, accessible one. SEO is important to businesses of every age, size, and industry. To help you understand why it’s important, we’ll explain five of the major benefits of SEO.
The majority of potential customers visit your website use a mobile device. Responsive website design ensures your website adapts to all device sizes.
If you have responsive web design, you can be confident your visitors get the best impression of your business and always experience your website as you intend.
We say “don’t judge a book by it’s cover,” but it’s something we’re all guilty of. An eye-catching cover captures your attention long enough to decide if it’s the book for you. Similarly, a well-designed website homepage engages your website visitors long enough for them to decide if they want to know more about you.
A key component of your website content strategy is conducting keyword research. As you begin your research, you may ask yourself: Which keywords should I use? Can SEO keywords be phrases? We recommend all our clients take advantage of a long-tail keyword strategy, especially if there’s a lot of competition in their market.
Once potential customer finds their way to your website, they may already be convinced of why they need to buy the product. What they may not be convinced of is why they should buy the product from YOU. This is why an About Us page is a key page on every website. All the info on this page reassures your visitors that you are the right choice.
A website alone is not enough to make your business visible online. Just like your customers need roads to get to your brick-and-mortar business, they need SEO to find your website. Following SEO best practices helps search engines direct more potential customers to your site.
For those of us who aren’t website designers, “bad” or “good” website design may seem like a subjective label. If a website is pleasing to look at, that must mean it’s well-designed. In reality, a beautiful website can still suffer from bad design. It’s crucial that your website doesn’t fall into this trap.
The majority of your customers begin their journey with an online search. This means your business website will often be the first impression that you make on them. There are a lot of ways to make a good impression, but one of the simplest ones is with good website content.
By making your website accessible, you ensure that ALL of your website visitors, including those with disabilities, have a good user experience and are able to easily access your information. Most accessibility best practices improve the usability of your site for everyone.
One of the first big questions you’ll ask as you build a website for your business is: What do you put on it? You may be wondering how many pages you need or what those pages should be about. One way to organize your website content plan is to start with a site map.
By outlining all the pages you want and where they will go, you are creating a plan of action for your website content.
Imagine you’ve put hours into building a website for your business. You’ve considered exactly what you want to say to your customers and exactly how you want the home page to look. At the end, you feel confident about the final product. It’s important during all your preparations that you don’t overlook website security.